Selling and sales management 8th edition pearson

Alternative formats. This edition places emphasis on international aspects of selling and sales management whilst also covering all of the important elements of the marketing mix. Pearson offers special pricing when you package your text with other student resources. If you're interested in creating a cost-saving package for your students, contact your Pearson rep.

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You have successfully signed out and will be required to sign back in should you need to download more resources. If you're an educator Request a copy Download instructor resources Alternative formats. If you're a student Alternative formats. The text is split into five logical parts: Sales Perspective Sales Technique Sales Environment Sales Management Sales Control This edition places emphasis on international aspects of selling and sales management making it essential reading for all students and practitioners with an interest in the world of sales Topics covered include Sales strategies, Key account management, Sales forecasting and budgeting, and the role of selling in marketing.

New to This Edition. New to this edition: Integration of recent cutting-edge research into chapters throughout the book. Fully updated coverage of technological applications in selling and sales management. A more detailed coverage of ethics in selling and sales management. Expanded coverage of sales training and organisation. A more in-depth look at the sales cycle, cold canvassing and systems selling. A more thorough coverage of B2B and B2C selling. Ft Pr, Softcover. Book Description Condition: new.

Seller Inventory think More information about this seller Contact this seller. Items related to Selling and Sales Management. Selling and Sales Management. Jobber, David ; Lancaster, Geoffrey. Publisher: Pearson , This specific ISBN edition is currently not available. View all copies of this ISBN edition:. From the Back Cover : Over the last twenty years, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-moving area. New to this edition: Integration of recent cutting-edge research into chapters throughout the book.

Fully updated coverage of technological applications in selling and sales management. A more detailed coverage of ethics in selling and sales management. Expanded coverage of sales training and organisation. A more in-depth look at the sales cycle, cold canvassing and systems selling. A more thorough coverage of B2B and B2C selling. Additional exercises to assist both students and tutors. About the authors David Jobber is Professor of Marketing at Bradford University and serves on the editorial board of numerous marketing and sales management journals.

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