Sneaker wars pdf

American History Through American Sports. Filled with insightful analysis and compelling arguments, this book considers the influence of sports on popular culture and spotlights the fascinating ways in which sports culture and American culture intersect. I Heard It Through the Grapevine. This book divides into two basic parts.

In Chapters 1 and 2 I discuss historical examples of "rumor" discourse and suggest whey many blacks have--for good reason--channeled beliefs about race relations into familiar formulae, ones developed as early as the time of the first contact between sub-Saharan Africans and European. Sneaker Century. Sneakers in the s were just a canvas upper and a rubber sole.

Today athletic shoes are a multi-billion dollar industry. In Sneaker Century, readers will analyze the history of sneakers and their impact on athletics, fashion, culture, and more. Feet and Footwear: A Cultural Encyclopedia. Publication Type. More Filters. Their … Expand. Highly Influenced. View 10 excerpts, cites background. Brand archives : the rescuing of locally specific brand imagery as a graphic design response to the globalization of visual identity.

View 4 excerpts, cites background. Contemporary European History. On the still divided Joseon peninsula, a united Korean women's ice hockey team competed at the Pyeongchang Winter Olympics. Only a few months later, the French, Croatian and Russian heads of … Expand. Once, the author moved on from the family issues, I found it difficult to put the book down. This compelling boo I read this book after completing Phil Knight's book, Shoedog. This compelling book provided an insight into business not only from the point of retail and shoes, but also for business as a whole industry.

Overall, I thoroughly enjoyed Sneaker Wars and would recommend to anyone interested in reading about company history and different views on building businesses. Apr 24, Enzo Williams rated it it was amazing. Adidas History Pitch Invasion: Adidas Puma and the Making of Modern Sport On a cold but sunny day last month, a stream of nervous-looking players, male and female, ran on to a football pitch in the southern Germantown of Herzogenaurach.

The match was an attempt to heal the wounds of a bitter family argument that has split the town for 60 years — and fuelled the fortunes of two of the world's most powerful sporting brands. This is Adidas History. Except that, whereas the Berlin Wall fell 20 years ago, the antagonism between Adidas and Puma is still obvious to any outsider visiting the town.

I also read their is a movie that was made of this book. The beginning of this book was quite interesting. If the entire book had been like the beginning, I would have rated it much higher overall.

I enjoyed hearing about the Dassler brothers and how their family got into sneakers. I didn't enjoy the brothers fighting that led to the split into Puma and Adidas brands, but that part of the story was still interesting. The middle of the story was okay. It got a little confusing for me with all the children and children of children and trying to remember The beginning of this book was quite interesting.

It got a little confusing for me with all the children and children of children and trying to remember which ones went with which family. There were a lot of machinations to get contracts and other things that probably weren't so legal. The end of the story of Puma was sad and of Adidas even sadder.

But by the end of the book, I almost didn't care anymore what happened to Adidas. No, make that I didn't care about what happened to Adidas. May 15, Aiman Adlawan rated it it was amazing. A very interesting story! The books tells about the origins of the two famous brands Adidas and Puma.

The brands were created by two brothers Adolf Adidas and Rudolf Puma. They always had rivalries and conflicts. Their differences escalated so high and it was so sad they weren't able to resolve their issues even when the next generations took ever the business.

There were also s A very interesting story! There were also some athletes who got bribed by the brand just to gain popularity. It was a great story to read. I highly recommend. The story of the beginnings and growth of Adidas and Puma from a family feud. Nice nostalgia trip because it discusses sport figures that I grew up cheering for. Great blending of sports and the growth of sport shoe businesses. Even though it starts with Adidas and Puma, the War of the Sneakers expanded to include the beginnings and growth of Nike, Reebock and other shoe companies.

Lots of fascinating personalities were involved. Aug 16, Vidya rated it it was amazing. Also a crazy cast of characters. Was nice to read about this era of the genius Rob Strasser as a complement to Shoe Dog. Highly recommend. Mar 22, Meagan Riordan rated it it was amazing.

An in-depth and well-written of the titans of sports equipment and apparel. Their history very much influences how they operate today. The 2 brothers and their differences and fallout paved the way for these 2 titans of the sports industry. It is triumphant, upsetting, devious, and cut-throat.

Just like sports. That story mostly finished about a third through the book. Dec 26, Kunal Anand rated it liked it. The story of the two brothers and their family, the story of Puma and Adidas with side-characters of Nike and Reebok. Not a very heavy read. If you would like to know about the two brands, it is a good read.

Covers a lot of the little known businesses that Adidas family was involved in, which shaped the current sports-entertainment culture. Nov 18, Robin rated it really liked it. I recommend this book to anyone who has first read "Shoe Dog" by Phil Knight. I can't believe I am reading books about shoes, but both of these books were very interesting to me. Phil's memoir is the best, but this book adds to and continues that narrative. Mar 22, Caleb Deck rated it really liked it. Pretty solid read.

Fun rivalry between brothers that developed into two competing international giants. Apr 16, Timi rated it really liked it. I enjoyed every bits of this book. If you want a comprehensive read about Sports' sneakers and wears, the behind the scenes politics and the business side, this is your book. I only hope there are no bad bloods between the two new owners today.

Jan 01, Kelvin rated it really liked it Shelves: It was very interesting.